How To View LinkedIn Post Analytics Metrics & Analyze It?

Most LinkedIn users are familiar with the platform’s ability to give users insights into their page views and profile visits. However, many are not aware that LinkedIn provides detailed analytics for each post that is published on the site. In this article, we will show you how to view LinkedIn post analytics metrics and analyze it to help you get the most out of your content strategy.

Why And How To Analyze Your LinkedIn Content You Post?

Your LinkedIn content is a valuable part of your professional brand. It’s a way to share your expertise, connect with others in your field, and build your personal brand.

But did you know that you can also use your content to learn more about your target audience, the topics they’re interested in, and how you can better serve them?

In this article, we’ll show you why and how to analyze your LinkedIn content to get the most out of your content marketing efforts.

Why analyze your LinkedIn content?

There are several good reasons to take a closer look at the content you post on LinkedIn:

To better understand your target audience: By analyzing the engagement your content receives, you can learn more about the type of people who are interested in what you have to say. This information can be used to refine your target audience and create better content that resonates with them.

To see what content performs well: Not all content you post will perform equally well. By analyzing your content, you can identify the topics and formats that generate the most interest and engagement from your audience. This information can be used to create more of the content that your audience wants to see.

To find new content ideas: If you’re struggling to come up with new content ideas, looking at the content that performs well can give you some inspiration. You can also use the information you learn about your target audience to come up with ideas for new content that will be of interest to them.

To track your progress over time: Regularly analyzing your content will allow you to track your progress over time. You’ll be able to see how your audience is growing, what content performs well, and where you need to make improvements.

How to analyze your LinkedIn content

There are a few different ways you can go about analyzing your LinkedIn content. Here are a few of the most popular methods:

  1. Use LinkedIn Insights

LinkedIn provides its own analytics tool called LinkedIn Insights. This tool can be accessed from your LinkedIn page by clicking on the Insights tab.

LinkedIn Insights provides detailed information about the performance of your content, including the number of impressions, clicks, and shares your content receives. It also breaks down this information by post type, so you can see which types of content perform the best.

  1. Use Google Analytics

If you have a website, you can use Google Analytics to track the traffic that comes to your site from LinkedIn. This information can be found in the Acquisition section of Google Analytics.

  1. Use a third-party tool

There are also a number of third-party tools that can be used to track and analyze your LinkedIn content. Some of these tools include:

Sprout Social: Sprout Social provides detailed analytics for your social media content, including your LinkedIn content.

Buffer: Buffer also provides social media analytics, including for LinkedIn.

Hootsuite Insights: Hootsuite’s Insights tool provides detailed information about your social media content, including your LinkedIn content.

  1. Use manual methods

If you don’t have access to any of the tools mentioned above, you can also use manual methods to track and analyze your LinkedIn content.

To do this, you’ll need to keep track of the number of impressions, clicks, and shares your content receives. You can do this using a spreadsheet or by using a tool like to track the number of clicks your content receives.

Once you have this information, you can start to analyze it to see what content is performing well and what content isn’t.

How To View LinkedIn Post Analytics Data?

When you post on LinkedIn, you can get some valuable feedback in the form of post analytics data. This data can help you understand how your post is performing and what people are saying about it.

To view your post analytics data, simply go to the “Posts” tab on your LinkedIn profile and click on the “View Post Analytics” link next to the post you want to view.

Once you’re on the post analytics page, you’ll be able to see how many people have viewed your post, how many likes and comments it has, and who has shared it.

You can also see a list of the people who have viewed your post. This is a great way to see who your target audience is and to start a conversation with them.

To view even more detailed data, you can click on the “See More” link at the bottom of the page. This will take you to a page where you can see how many people have engaged with your post, how many impressions it has made, and a list of the top countries where it was viewed.

If you want to see even more data, you can click on the “Export Data” button at the bottom of the page. This will allow you to download a CSV file with all of the data from your post.

LinkedIn post analytics data is a valuable tool that can help you understand how your posts are performing and what people are saying about them. By taking the time to view this data, you can make sure that your posts are reaching your target audience and that you’re having the most success possible on LinkedIn.

FAQS On How To View LinkedIn Post Analytics?

Viewing LinkedIn post analytics will help you in many ways. You can track interesting analytics: engagement, reach, comments, and impressions.

Can You See Who Viewed The LinkedIn Post?

Unfortunately, LinkedIn does not allow users to see who has viewed their posts. This feature is only available for premium users. However, there are a few workarounds that you can use.

You can share your post as an image. When you share the post as an image, it will be saved to your profile and be visible to anyone who visits your profile. This can help you see who viewed your post because it will be associated with the rest of your content on LinkedIn.

You can also create a PDF of the post and upload it as a document to LinkedIn. Again, this will help you determine who viewed the post by letting you save it to your profile and view who visited that section of your profile.

If you really want to find out who views your LinkedIn posts, you may consider investing in a premium account that allows you to track this information.

How Many Views Did My LinkedIn Post Get?

Your LinkedIn post is a great place to promote your business, but if you’re not careful, you could waste time and money. Here are a few tips to help you make the most of your next post:

Avoid using all caps in the headline. Caps should be reserved for acronyms, names (of people and places), holidays, song titles, and book titles.

Focus the title on your target audience: Are you targeting job recruiters? If so, include a keyword like “recruiter” or “job.” Are you targeting customers? If so, have a keyword like “customer” or “client.”

Use numbers to give readers an idea of scale (e.g., “20% off all orders over $100!”).

Avoid boring headlines. Write a catchy statement that makes people want to click on it, such as “New Year’s Resolution: Learn How to Code!”

Make sure your picture is a good representation of your brand and fits your brand guidelines (if applicable). People will judge you by it.